Cookies

Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in. Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits. Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).

What is in a Cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server where only that particular server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name with some letters and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

Use of Cookies

Cookies allow us to recognize you automatically whenever you visit our site so that we can personalize your experience and provide you with better service. We also use cookies (and similar browser data, such as Flash cookies) for fraud prevention and other purposes. If your web browser is set to refuse cookies from our website, you may not be able to complete a purchase or take advantage of certain features of our website, such as storing items in your Basket or receiving personalized recommendations. As a result, we strongly encourage you to configure your web browser to accept cookies from our website. We at tradesparky.com may use cookies where appropriate to gather information about your computer in order to assist us in improving our website. We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally, it is statistical data. This statistical data does not identify any personal details whatsoever.

Cookies help us to improve our site and to deliver a better and more personalised service. They enable us to:

· Estimate our audience size and usage pattern.

· Store information about your preferences, and so allow us to customise our site according to your individual interests.

· Speed up your searches.

· Recognise you when you return to our site.

· Advertise the Website to you on other sites and browsers.

We will seek your consent to use cookies the first time you visit our site (or on subsequent occasions if the cookie that records such acceptance is deleted). However, you may not be able to use all the interactive features of our site if consent is not given.

The cookies used by our site and their purpose are identified and described below:

Cookie Name

Description

Expiry

_ga

A Google Analytics Tracking Cookie used to distinguish between users.

2 years

_gid

A Google Analytics Tracking Cookie used to distinguish between users.

24 hours

__dc_gtm_UA-xxxxxxx-xx

A Google Analytics Tracking Cookie used to show how a visitor uses the website.

24 hours

ASP.NET_SessionId

A cookie used to identify the visitor’s session on our server.

End of Session

_DeviceKey

Used to verify the type of device the visitor is using.

1 month

_kla_id A Klaviyo Tracking Cookie to track interactions and collect email (when provided) to personalise shopping experience via email. 2 years
hjSession#####, hjSessionUser#####, _hjFirstSeen, _hjAbsoluteSessionInProgress A HotJar cookie to monitor visitor behaviour to report anonymous data for user experience reporting and troubleshooting 30 minutes
_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjShownFeedbackMessage
A HotJar survey cookie to ask visitors their experience of the website and suggest improvements. 1 year
_fbp, _fr Facebook Pixel to track visitor behaviour from advertisements that originate from meta. These cookies track the visitor behaviour to optimise and personalise advertisements.
3 months

Most web browsers allow users to exercise control over which cookies are processed through adjustments to the settings built into them. For information on changing these settings, please look for a “help” function in the browser or contact the browser provider. However, you may not be able to use all the interactive features of our site if cookies are disabled.

Our advertisers and affiliates may also use cookies, over which we have no control. Such cookies (if used) would be downloaded when you click on advertisements or external links hosted within our website.



What to do if you don’t want Cookies to be used

Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third party without them knowing. Although this is generally quite harmless you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions of the website. You can adjust the settings on your computer to decline any cookies if you wish. This can easily be done by activating the reject cookies setting on your computer.