At TradeSparky we are committed to safeguarding and preserving
personal data that you provide to us, or that we collect from you whilst you
visit our site. We do update this Policy from time to time so please do take the
time to review it regularly.
Who we are
processing of personal information collected from users of our website (“you”)
or that you provide to us, TradeSparky Limited.
For the purpose of the General Data Protection
Regulation 2016 (“the GDPR”, as may be amended from time to time) TradeSparky
Limited is a Data Controller. In this Policy references to “we”, “us” or “our”
refer to TradeSparky Limited.
Our Company is incorporated in the United
Kingdom with company number 08328827 and a registered office at Opal Way, Stone
Business Park, Stone, Staffordshire, ST15 0SW.
We are committed to protecting and respecting
your privacy. The purpose of this Policy to explain how we collect, use and
secure personal information collected on our Website www.TradeSparky.com.
(“PII”) means any information relating to an
identified or identifiable natural person, including an individual’s name,
contact information, professional title, and employer. For the purposes of the
GDPR, an individual’s internet protocol address (“IP address”) may be
means cookies, web beacons, serving tracking technologies or
other technology solutions performing similar functions. These technologies may
include first party cookies (those placed by the website being visited) and
third party cookies (those placed by a website other than the one being
visited), local shared objects (commonly referred to as “Flash Cookies” or
“HTML 5 Cookies”) and tracking pixels (including transparent or clear gifs).
or you means any individual who views
or interacts with the Website, whether or not they are a Customer or a
What Information do we collect and how is it collected?
Identifiable Information (PII)
We collect and process PII limited to information necessary to achieve
one or more legitimate business purpose as described in this Policy. PII may
Basic information such as your name, address,
telephone number or email address.
Information that you provide by filling in forms
on tradesparky.com. We may also ask you for information when you report a
problem with our sites.
Records of any correspondence in the event that
you contact us.
Details of your visits to our site and the
resources you access.
Except where you provide your PII to us in accordance with the above,
we will not collect it without first asking you for it.
that we acquire indirectly
We may collect information about your device
including, where available, your device type, your IP address, operating system
and browser type.
Analytical, Behavioural, and Log Data. We may
gather certain information about your use of our Website, such as information
about your visit and interaction with our Content.
One of the ways in which we collect this information is through
Tracking Technologies such as cookies. Cookies are small text files containing
information that is stored on your device. They help us to improve our site and
to deliver a better and more personalised service. They enable us to:
Estimate our audience size and usage pattern.
Store information about your preferences, and so
allow us to customise our site according to your individual interests.
Speed up your searches.
Recognise you when you return to our site.
Advertise the Website to you on other sites and
site (or on subsequent occasions if the cookie that records such acceptance is
deleted). However, you may not be able to use all the interactive features of our
site if consent is not given.
The cookies used by our site and their purpose are identified and
A Google Analytics Tracking Cookie used
to distinguish between users.
A Google Analytics Tracking Cookie used
to distinguish between users.
A Google Analytics Tracking Cookie used
to show how a visitor uses the website.
A cookie used to identify the visitor’s
session on our server.
End of Session
Used to verify the type of device the
visitor is using.
Most web browsers allow users to exercise control over which cookies
are processed through adjustments to the settings built into them. For
information on changing these settings, please look for a “help” function in
the browser or contact the browser provider. However, you may not be able to
use all the interactive features of our site if cookies are disabled.
For further details on cookies please refer to our dedicated cookies
Our site may from time to time contain links to and from the websites
of our partner networks and affiliates. If you follow a link to any of these
websites, please note that these websites have their own privacy policies and
that we do not accept any responsibility or liability for these policies.
Please check these policies before you submit any personal information to these
How is your Information used?
We use the information that we collect about you
Provide you with products, services,
publications, and information that you request, access, or which may be of
interest to you.
Deliver or display content that matches your
business interests and responsibilities.
Contact you with information about, and
invitations for, products and services from us directed to your business
interests and responsibilities.
Communicate with, advertise to or invite you to
join us on social media platforms on which you participate.
We may analyse information collected from you
Help us recognise your computer as a previous
visitor and save/remember any preferences that you may have while you were
visiting our site.
Help us customise the content you are shown
while visiting our site.
Help us improve our content and our site.
To personalise your user experience.
For the purpose of identifying trends,
statistics and measurements that could contribute to the enhancement of our
Identifying market sensitivities and relative
market interest in specific product categories. We may also use the information
that we collect to send you satisfaction questionnaires, surveys, and marketing
Why do we collect your Information?
We collect information about you in order to improve our business
relationship with you and to offer you opportunities to obtain our products and
services relevant to your business interests. Collecting this information helps
us tailor our products and services to you and therefore communicate with you more
effectively. We are aware that many of our Customers make use of a range of
media channels so we may also provide a mechanism through which you can express
preferences about how you want us to communicate with you. Finally, collecting
your information makes it possible to operate our business more effectively.
What is the Legal Basis for the Processing of PII?
We rely upon both consent and legitimate business
interests for processing PII. For example, we may process PII with a User’s
consent when they agree that we may place cookies on their devices, or that we
can process information that they enter into a form on one of our sites.
It is in our interest as a business to enhance
the services that we provide which may include processing your information to
enable us to:
Respond to User enquiries and to fulfil User
Send Customers or Potential Customers relevant
marketing information and offers.
Provide customer service.
Send administrative information.
Personalise Users’ experiences within our site.
Do so where we are required to by law.
We may also process PII when it is in our or a
Users’ legitimate interests to do so and when these interests are not
overridden by an individual’s data protection rights. These legitimate
interests include providing services to enable us to provide Users of our sites
with more relevant content.
Who do we share your Information with?
We may disclose your PII to any company in our
group, which means our subsidiaries or our ultimate holding company and its
subsidiaries, as defined in Section 1159 of the UK Companies Act 2006 (as
We only share your PII with third parties:
If we are under a duty to disclose or share your
PII in order to comply with any legal obligation.
When they are hired by us or hired on our
behalf, including Google Analytics who we use to gather statistics on portions
of our site. These companies – our suppliers – are contractually bound to use
personal information we share with them only to perform the services we have
hired them to provide, e.g. a carrier service making a delivery.
To protect the rights, property or safety of TradeSparky
Limited, our customers or others.
We will retain the PII that you provide while
you remain a Customer of ours or as needed to provide you with products and
We will never retain PII about you for longer
than is necessary to fulfil the purpose for which it was originally collected.
We may retain your PII after you have cancelled any
contract with us if retention is reasonably necessary to comply with our legal
obligations, meet regulatory requirements, prevent fraud and abuse, or enforce
of time if requested by law enforcement agencies.
If you would like more information about how
long we retain your information please email
How do we Store and Secure Your Information?
We take the security of the data that we collect
very seriously. We have implemented technical, organisational and
administrative measures which are generally accepted to protect the PII in our
possession and of the third parties who act on our behalf.
By providing your PII you agree to us storing or
processing it. We will take all steps reasonably necessary to ensure that your
information is treated securely and in accordance with this Policy.
Unfortunately, the transmission of information
via the internet is not completely secure. Although we will do our best to
protect your PII, we cannot guarantee the security of your information
transmitted to our site; any transmission is at your own risk. Once we have
received your information, we will use strict procedures and security features
to try to prevent unauthorised access.
Access to Information, Opting Out and Your Privacy
have the right to access, rectify, erase, restrict, transfer, or object to the
use of your information. If you wish to exercise any of these rights or have questions
in connection with this policy or how we use your information, please contact
may change or update the information that we hold about you at any time and as
often as necessary. In the first instance, you should submit a request for a
copy of your information in our possession by sending an email to
email@example.com. We will respond to
all such requests without undue delay, and in accordance with the provisions of
you do not believe that we have responded to your complaint appropriately or in
a timely manner, you may contact our Head of Corporate Compliance or the
Information Commissioner’s Office.
Limited reserve the right to modify or amend this Policy from time to time. We
will not reduce your rights under this Policy without your consent. If we
change our Policy, we will post those changes on this page in addition to
updating the “Last Updated” date at the bottom of this Policy. For these reasons,
we encourage you to read this Policy regularly.
continued use of the Website or accessing Content posted on the Website shall
constitute your acceptance of the modified Policy. If there will be any changes
made to the use of your PII in a manner materially different from that stated at
the time of collection, we will notify you by posting a notice on our site. If
you object to any of the changes, or the overall Policy, please contact us via
Registered in England No. 08328827
Policy last updated: - 25th May 2018